Strategic Planning


Texas Health Action (THA) is in a strategic planning process to determine its priorities for the next three years in a post-COVID 19 new normal. THA is committed to a transparent and inclusive process that authentically reflects the voices of all its stakeholders – patients, workforce, funders, and many other valued supporters and partners. Stakeholder input will be utilized to set and align priorities according to community needs and input, data, outcomes, and improving internal and external conditions.

The 2022-2025 Strategic Plan will be developed over several months. Health Management Associates (HMA) Community Strategies was engaged to facilitate this process in collaboration with THA and develop an actionable plan that allows us to respond to anticipated and unanticipated factors that impact our future.

The objective of the strategic planning process is to create a dynamic and actionable final plan to meet our strategic goals effectively. We will use a four-component, collaborative, strategic planning approach with the following goals:

  1. Project initiation to confirm shared expectations for managing the project.
  2. Building a shared understanding to gain insight and develop meaningful strategic options including stakeholder input, strategic research, and data analysis, to be community and data-informed.
  3. Completing an environmental scan. Gaining a comprehensive external context for THA’s work, including conducting an internal analysis of existing resources, strengths, and challenges.
  4. Socialization – Creating and communicating a shared vision of the future with all stakeholders.



HMA Community Strategies helps communities tackle problems that impact health outside the walls of hospital, provider, and payer offices, such as inadequate housing and food access, health equity and disparities, violence, discrimination, unemployment and underemployment.

Our primary HMA leads are principals Charles Robbins, MPH (national representative) and Iliana Gilman, MA (local representative). Mr. Robbins has experience as a strategic planner, subject matter expert, and former community-based organization executive with decades of direct service experience in LGBTQIA+ and HIV populations, including sexual health, integrated behavioral health. Ms. Gilman is the former CEO of El Buen Samaritano in Austin- specializing in health equity through the provision of primary and behavioral health and by addressing social determinants of health. She has more than 20 years of strategic planning experience in safety-net, government, and community-based organizations in Central Texas.

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